Steelwrist AB is a Swedish manufacturer specializing in tiltrotators, quick couplers, and work tools for excavators. Known for its robust and innovative designs, the company focuses on improving efficiency and versatility in excavation work. With a strong global presence, Steelwrist is recognized for its commitment to quality, safety, and user-friendly solutions, making it a trusted partner for construction and earthmoving professionals.

Steelwrist partnered with Scandic Sourcing to facilitate its entry into the Chinese market through a structured, low-risk approach. Initially, Steelwrist tested market demand by placing a sales manager in Scandic Sourcing’s Business Support Office (BSO), leveraging office space, employment services, and operational support. As sales grew, Scandic Sourcing managed trading services, including import, customs clearance, delivery, and payment collection. After two years, Steelwrist expanded with a local facility for demonstrations, aftermarket service, and initial production, with Scandic Sourcing providing site selection, cost evaluation, legal entity setup, and interim HR services.

Steelwrist’s collaboration with Scandic Sourcing enabled a structured and efficient entry into the Chinese market. By leveraging Scandic Sourcing’s Business Support Office and operational expertise, Steelwrist successfully completed the test sales phase, gaining critical market insights before making long-term investment decisions. As the business expanded, Scandic Sourcing played a key role in the factory setup, providing support in site selection, cost evaluations, and the establishment of the legal entity, helping Steelwrist successfully establish a local facility. Additionally, Scandic Sourcing provided office infrastructure, trading services, and interim HR support. This phased, low-risk market entry strategy allowed Steelwrist to minimize upfront risks, optimize resource allocation, and lay a solid foundation for sustainable growth in China.