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Case Study: Little Mermaid Hot Dogs

Tina Damsgard is a Co-Founder of Little Mermaid; a Danish branch of the Danish hot-dog company “Trosborg Event”. The start-up company is currently working on establishing hot-dog shops in prime locations around Shanghai to build their brand on the Chinese market and is launching in April.

Little Mermaid uses Scandic Sourcing’s Business Support Office service for HR services, Back Office, administration, office space and recruiting.


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"Entering the Chinese market as a young entrepreneur can be a daunting task, and it was quite comforting to have other people around at an office to talk to and to ask questions and get advice. The expat community in Shanghai is very helpful; but you definitely need a base when you arrive to start from somewhere, and Scandic Sourcing provided that".

Tina Damsgard, Co-Founder of Little Mermaid