EU representerat med Svenska Livsmedel i Kina  

Tre mindre och medelstora Svenska livsmedelsföretag har blivit utvalda att representera Svenska produkter hos Europeisk Unionens monter på Kinas stora importmässa, China International Import Exhibition (CIIE), som öppnar idag, November 5, 2018.  

Tre av dem är relativa nykomlingar påden Kinesiska marknaden och har gemensamt att de medverkade i ett export utvecklingsprogram organiserat av Enterprise Europe Network.  

Tevsjö Destilleri i järvsö som får ställa ut sin Black Chai Vodka. ” Vi känner oss hedrade att bli utvalda i det sammanhanget ” säger Jonas Larsson, ägare för Tevsjö Destilleri. Tevsjö Destilleri odlar egen säd, har egen kvarn och destilleri. Smaksättningen av dryckerna sker ofta med råvaror från skogen runt Järvsöi Hälsingland. Black Chai Vodka är dock smaksatt med Svart te och Lotus flower.  

Familjeägda Saturnus i Malmöfår ställa ut Svensk Glögg.  

Ostkompaniet i Jönköping får ställa ut sin Västgöta Adel ost. ” Ost är en relativt ny produkt för Kinesiska konsumenter och finns än sålänge endast i speciella importaffärer, men vi förväntar oss en mycket stark utveckling ”, säger Anders Lindahl, ägare av Ostkompaniet.  

Samtliga bolag deltog under året i ett program ordnat av Enterprise Europe Network i Sverige i Samarbete med Scandic Sourcing i Shanghai. Scandic Sourcing är en konsultfirma som hjälper företag in i Kina, men ägaren Per Linden startade för ett par år sedan en sidoverksamhet att importera Svensk mat.  

”När vi först började med matimport insåg vi snart att både intresset och kompetensen av export hos de Svenska livsmedelstillverkarna var mycket låg, såvi fick tidigt skapa program där man kunde känna påKinamarknaden med begränsad budget och resurser, innan man bestämde hur man skulle vara med. Genom samarbetet med EEN har vi systematiserat detta och skapat ett tränings och erfarenhetsprogram som accelererar denna process för en grupp företag” säger Per Linden, VD för Scandic Sourcing.  

Enterprise Europe Network är ett stort affärsnätverk som ger stöd och service till småoch medelstora företag. Bakom nätverket i Sverige står, jämte Tillväxtverket, 13 nationella och regionala näringslivsorganisationer.  

” Genom dessa program skapar vi chanser för lite mindre företag med rätt förutsättningar att komma igång med internationalisering och export och i förlängningen skapa tillväxt och fler arbetstillfällen i Sverige”, säger Sture Ericsson, VD på dalarna Science Park som har varit koordinerande i Projektet.  

EU’ s jordbruks och Livsmedelspaviljong påCIIE har till mål att skapa medvetande och förståelse av typiska jordbruksprodukter från EU och stödja import , distribution och användande av Europeiska jordbruksprodukter.  

China International Import Exhibition (CIIE) är en utställning skapad påinitiative av Kinas ledare Xi Jin Ping med syfte att öka den Kinesiska importen, konsumtionen och minska det kraftiga handelsöverskottet och pågår Nov 5-10, 2018 i Shanghai, Kina. Över 3000 företag från 130 länder deltar med ca 80 landspaviljonger däribland även Sverige.  

Mer information:

http://blackchaivodka.com/

 http://www.saturnus.se/

 http://ostkompaniet.se/

 http://www.dalarnasciencepark.se/en/

https://www.ciie.org/zbh/index.html  

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Buildings are being repainted, flowers are planted, and traffic rules are being enforced along with the fines sharply increased prior of the China International Import Fair or CIIE as its popular acronym. Shanghai’s party secretary has urged its citizens and administrators to go all out in the effort of hosting the international expo.

“This reminds me of the preparation before the world fair in Shanghai 2010”, says Per Linden businessman in Shanghai since 15 years and founder of Scandic Sourcing.

The exhibition will be opened by President Xi Jing Ping himself, who has taken the initiative to organize the event, welcoming heads of states, dignitaries and business leaders from around the world. Chinese companies have been commanded to show up and has in many cases got assigned purchasing budgets.

The event has been labelled as Chinas effort to show the world and its own people that it is serious of raising imports. Behind this is the huge trade surplus of 2.87 trillion Yuan and Chinas long term plan to transform from a production and export oriented economy to an innovation and consumption led society.

Last year with exports and imports respectively registered at 15.33 trillion Yuan and 12.46 trillion Yuan, growing by 10.8 percent and 18.7 percent from the previous year, the numbers are already pointing in the right direction.

The expo will be held in Shanghai on November 5-10. There will be about 80 country pavilions, more than 2800 companies on 270,000 m2 of exhibition space used at the New National Convention Center in the Hong Qiao area in Shanghai.

The Area consists of two sections, trade in goods and services. The section of trade in goods includes 6 exhibition areas: High-end Intelligent Equipment; Consumer Electronics & Appliances; Automobile; Apparel, Accessories & Consumer Goods; Food & Agricultural Products; Medical Equipment & Medical Care Products with a total area of 180,000 m2 . The section of trade in services comprises Tourism, Emerging Technologies, Culture & Education, Creative Design and Service Outsourcing with a total area of 30,000 m2.

“It will be interesting to see the result of this from the top approach to increase import and how much can be achieved in only five days, but as the old Chinese proverb say a journey of a thousand miles start with a single step and this is a very distinctive and powerful first step” Says Per Linden.

 

Media Resources

 

Looking back to summarize 2017 we've seen many new developments the will influence 2018. Here is our summary about some of the more important changes for those of you doing business in or with China.

Per Linden Shanghai 1 meitu 1

 

Political Stability

It is generally perceived that Xi Jin Ping got an overwhelming mandate to carry out his program and the personality cult built around him is compared to what Mao Zedong had. For foreign business it is one hand positive that there is a clear direction and that corruption has been severely curtailed. One the other hand it is quite clear that Xi’s policy is a China first policy and many of the initiatives and new rules coming out are still unclear and open for interpretation, giving uncertainty in compliance. Overall the trend is heading to a much stricter regulatory environment and especially for foreign companies.  As always in China the recommendation is not to try to interpret the written law as there are big time lags and often adjustments from announcement to implementation, always engage with your local government officials to see what policies are under implementation.

 

Xi has been ruthless in punishing with corruption allegations anyone who do not align to his leadership. With over 1.1 million punished officials one might wonder when this group become so big that it can become a political force.

 

Happy Chinese New Year !

Thank you for your help and support in this year! Wish you a happy new year!

We will start new year holiday from Feb.15 2018 to Feb.21 2018 during this period of time company will be closed. 

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Scandic Sourcing has got an assignment from three regional development centers and the Swedish Agency for Economical and Regional Growth to assist promising regional food companies to explore opportunities in the China market. The assignment includes to provide training and advice to small and medium size food producers on Chinese food standards, import procedures, market structure and to qualify able producers for promotion activities in China including partner search.

The participating partners are Dalarna Science Park, Invest in Skåne and  RISE Research Institutes of Sweden AB.

The Project will be carried out the first half of 2018. 

For more information:

 https://tillvaxtverket.se/english.html

 https://www.ri.se/

 http://www.investinskane.com

enterprise europe network dalarnaswedish